The Joseph Schlitz Brewing Company was founded in 1849 with their brewery based in Milwaukee, Wisconsin, and once the largest producer of beer in the United States. Its namesake beer, Schlitz, was known as “The beer that made Milwaukee famous” and was advertised with the slogan “When you’re out of Schlitz, you’re out of beer.” Schlitz first became the largest beer producer in the US in 1902 and enjoyed that status at several points during the first half of the 20th century.
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