Over the years, hundreds of people online have shared memories of a cheesy Nineties’ movie called “Shazaam”. There is no evidence that such a film was ever made. What does this tell us about the quirks of collective memory?
In the early Nineties, roughly around 1994, a now 52-year-old man named Don ordered two copies of a brand-new video for the rental store his uncle owned, and he helped to run.
“I had to handle the two copies we owned dozens of times over the years,” says Don (who wishes to give his first name only). “And I had to watch it multiple times to look for reported damages to the tape, rewind it and check it in, rent it out, and put the boxes out on display for rental.”
In these ways, the film Don is speaking of is exactly like the hundreds of others in his uncle’s shop. In one crucial way, however, it is not. The movie that Don is referring to doesn’t actually exist… read more >
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