How Spot-Bilt nearly landed The Air Jordan Deal

August 23, 2021

If you’re like me, the two-word combination of “Spot-Bilt” evokes… Let’s call it mild confusion. It has the sound of a knockoff LEGO company, and little-to-no brand recognition in this day in age.I

But in actuality, Spot-Bilt owns a pretty niche corner in both Michael Jordan and Bulls history. In fact, there’s a not-too-preposterous timeline where we’re all rocking Spot-Bilt kicks right now, with some perversion of the “Air Jordan” logo emblazoned on the front.

First, some background: Spot-Bilt was an American company founded in 1898 and, by the time Jordan was surveying his sneaker endorsement options in the mid-1980s, served as a subsidiary of Hyde Athletic, then a gradually up-and-coming men’s sportswear brand, primarily with runners… read more >

https://psyne.blog/product/spot-bilt-1898-vintage-mens-t-shirt/

More Gourmet Blogage

Good News: This is the time of the Final Shit Rain

“Millions of people around the world are watching the headlines these days, and most of them are getting the Fear. Good news is out of

Jelly, much?

In the 70s, Big Wheels were the Harleys of the neighborhood, but when Marx’s Green Machine hit the streets in 1977, kids were green with

Had enough winter yet?

I mean, you can still get your boat out and cruise the cold ass lake, but the spray takes on a whole other vibe in

Post Tags: 1800s, 1890S, 1898, 1980s, 1986, 80S FASHION, addidas, AIR JORDAN, BASKETBALL, chicago bulls, CLEATS, FITNESS, FOOTBALL, FOOTBALL CLEATS, HYDE ATHLETIC, MARATHON, MICHAEL JORDAN, NIKE, RETRO SNEAKERS, RUNNER, RUNNERS, RUNNING, RUNNING GIFT, saucony air-jordans, SHOE COLLECTOR, SHOES, sneaker collector, SNEAKER HEAD, sneakerhead, SNEAKERS, SOCCER, SPOT BILT X-PRESS ONE, SPOT-BILT, spot-bilt air jordans, SPOT-BUILT HISTORY, SPOTBILT, TURF SHOES, X-PRESS, XAVIER MCDANIEL

Turning New Les Pauls into Old Les Pauls

“I had a deal with Gibson at one point where I could get Les Pauls at factory prices. What I’d do when I was on

Go big or go home

I remember bootlegging stupid amounts of OE 40s for what seemed like very little, even back in the ’80s… thinking about drinking them gives me

Winner, Winner, Chicken Dinner!

I can’t tell you how much I hate this quote. The sound of it is actually cringe-worthy to me, kind of like nails on a

I didn’t go to religion to make me happy

“I didn’t go to religion to make me happy. I always knew a bottle of Port would do that. If you want a religion to