Today, in the United States, the marketplace is littered with music festivals. Where you once had to travel to Europe to experience large fests with multiple major acts, over the past two decades such events have become a multi-million dollar industry. Biggies like Coachella, Lollapalooza and Bonnaroo now compete for big-time artists with the multiple new fests across the country that pop up annually. Though often overlooked, the early ’80s US Festival in Southern California could be seen as laying a blueprint that many of today’s music festivals continue to follow, from its smart organization and fan-friendliness to its (ultimately detrimental) practice of overpaying acts to ensure the best lineup… read more >
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