Jolt Cola: All the sugar and twice the caffeine

March 16, 2024

Back in 1985, the world of soft drinks was rocked by the biggest marketing disaster in its history. New Coke arrived, with a more syrupy, sweeter flavor, and within months Coke Classic had to be reintroduced. But that year also saw the launch of a drink that has more resonance for the economy today. Jolt Cola’s slogan was “All the sugar and twice the caffeine.” Teenagers loved it… read more >

Jolt Cola 1985 Vintage Men's T-Shirt

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