In 1977, Gay Bob came out of the closet. Thirteen inches tall and plastic, Gay Bob was marketed as the first openly gay doll and made his retail debut in mail-order catalogs. He was sold in a cardboard box designed to look like a closet. Gay Bob’s packaging proudly (and wordily) explained what “coming out of the closet” meant:
“Hi boys, girls, and grownups, I’m Gay Bob, the world’s first gay doll. I bet you are wondering why I come packed in a closet. ‘Coming out of the closet’ is an expression which means that you admit the truth about yourself and are no longer ashamed of what you are… A lot of straight people should come out of their ‘straight closets’ and take the risk of being honest about what they are. People who are not ashamed of what they are, are more lovable, kind, and understanding. That is why everyone should come out of “their closet” so the world will be a more loving, understanding, and fulfilling place to live. Gay people are no different than straight people. If everyone came out of their closets, there wouldn’t be so many angry, frustrated, frightened people… It’s not easy to be honest about what you are; in fact, it takes a great deal of courage. But remember, if Gay Bob has the courage to come out of his closet, so can you!”
At face value, Gay Bob’s message about the merits of coming out seems earnest, espousing the values of courage, honesty, and living authentically; however, the branding and design of the Gay Bob doll are brash. Gay Bob’s story is deceptively complicated and intertwined in toy and LGBTQ+ history… read more >
