The practice of choosing one cigarette in a fresh pack to be a “lucky” cigarette by flipping it upside down is old. But how old is it, exactly? We’ll dig into the meaning of the practice and where it came from. The “lucky” cigarette is a single upside-down cigarette inside of a fresh pack that’s saved for last. This tradition may have begun in World War II—US soldiers would flip Lucky Strike cigarettes upside down and smoke the end with the logo first to prevent enemy troops from identifying them by their cigarette butts… read more >
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