8 Things That Changed the History of Hot Rodding

For as long as there have been cars, there have been people modifying them to make them go faster and look better. Auto racing goes way back to the 19th century. Hot rods—as we know them—came along sometime in the 1930s, when a bunch of amateur car enthusiasts in Southern California started stripping down cheap roadsters, mostly Ford Model As and Deuces, to race them on the dry lake beds in the Mojave Desert. Those young gearheads weren’t thinking about starting a movement or launching a worldwide hobby and a gigantic aftermarket industry, but they did… read more >

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Choice of a New Generation

In 1984 Pepsi-Cola released two groundbreaking commercials for its “Choice of a New Generation” campaign. Marketers reimagined Pepsi’s product alongside superstar Michael Jackson’s most iconic

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