“When the clock strikes, half past six, babe, it’s time to head for golden lights! It’s a good time for the great taste, and great taste means Mac tonight! It’s time for a Big Mac! How about a McDlt? Or those chicken nuggets with those famous fries? You can drive-thru, or just walk right in, to McDonald’s! It’s Mac tonight! It’s a good time for the great taste dinner! At McDonald’s! It’s Mac tonight~! Come on, make it Mac tonight!”
Those are the extended lyrics to the Mac Tonight song that ran in TV spots between 1986 and 1989 (see a .30 spot below).
Wait, Mac Tonight? I certainly remember Ronald McDonald from my youth…but this other individual, this man in black with a wan, moon-shaped head always seemed more phantom than mascot. He existed only at the fringe of my consciousness, at the very periphery of my earliest memories. Had he actually existed as his unforgettable crescent head seemed to suggest? Or had he been merely a surreal dream of cool kitsch and trippy, early morning mirage–the scraps of an eerie nighttime journey burned before the dawn’s coming brawn? Read more >
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