Fans of small, light pickup trucks fell in love with the Chevy LUV in the 1970s. The trickle of little trucks from Japan that began in the late 1950s had grown into a flood by the early 1970s. The growing market of small truck buyers included young people who had discovered the benefits of Japanese-made cars in the late 1960s and early 1970s, and business operators who wanted a smaller, lower-priced alternative to the trucks being turned out by the Big Three automakers… read more >
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