One of the easiest and earliest methods of automotive personalization comes in the form of tires and wheels. Aftermarket rolling stock originally offered a combination of upgraded strength, convenience, and appearance. The custom wheel industry kicked off in the racing world, but by the late ’60s, aftermarket wheels were commonly used as an upgrade for regular street cars. You could buy them through many mail-order companies, such as JC Whitney, or you could even buy them through major retailers, such as Sears, JCPenney, and more. As aftermarket wheels became more affordable, everything from Corvairs to Corvettes had many options for custom fitments. Dozens of brands gave customers a wide range of styles, finishes, and sizes to fit their needs… read more >
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