This vintage snapshot shows a team of men seeding the Hollywoodland Hills during the construction of the Hollywoodland sign in 1923. The 50-foot-tall white uppercase letters were originally erected in 1923 as a temporary advertisement for the real estate development of the same name. Due to increasing recognition, the sign was left up, with the last four letters “LAND” removed in 1949. The sign was entirely replaced in 1978 with a more durable all-steel 45-foot-tall structure and concrete footings.
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