Starting in California in the 1930s and then spreading around the world, Tiki culture was inspired by the sentimental appeal of an idealized South Pacific, particularly Hawaii, Polynesia, and Oceania, as viewed through the experiences of those who had visited such areas and a Hollywood lens focused on beautiful scenery, forbidden love and the potential for danger. Over time it selectively incorporated more cultural elements (and imagined aspects) of other regions that affected Polynesia, such as Southeast Asia.
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