Buy a Car, Get a VCR!

During the early 1980s, owning a VCR was considered a luxury. The first consumer models often sold for $800 to well over $1,000—roughly equivalent to $2,500 to $3,500 today when adjusted for inflation. As competition between VHS and Betamax intensified and manufacturing costs fell, prices dropped dramatically. By the mid-1980s, a quality VHS VCR typically cost between $300 and $500, and by the end of the decade, basic models could often be found for under $200 during holiday sales. Because they remained a significant purchase for much of the decade, retailers frequently used VCRs as promotional giveaways, offering a “free VCR with the purchase of a car, furniture, or appliances” to entice customers during the height of the home video boom.

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