The G.I. Joe Fallacy: Knowing is Half the Battle, Right?

July 18, 2021

G.I. Joe was an action figure who, to placate parents, ended each of his 1980s cartoons with the PSA, “Now you know. And knowing is half the battle…” The PSA was given within the context of something dangerous kids did unintentionally – like running out into traffic. Each cartoon would end with G.I. Joe encircled by a group of kids gleefully shouting, “Now we know!” And presumably, those smart kids will never make that same mistake again… read more >

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